Transforming harmful <online searches> into a journey of hope

Discreetly intercepting flagged search terms and signposting to free, 24/7 mental health support

Woman looking pensive at computer
1.2m

There are 1.2 million internet searches for ways to take your own life every month

SUICIDE FORUM
125%

Searches for suicide hotlines have increased by 125% since January 2019

SEMRUSH
1st

Number one leading cause of death for people in the UK aged 20 - 34 is suicide

ONS
Introduction

Digital crisis intervention tool

R;pple is an innovative online interceptive tool designed to ensure more help and support is provided to individuals conducting searches related to self-harm or suicide. Our focus is on proactive intervention, bridging the gap between individuals in crisis and the help they require.

By installing R;pple on your device, or supporting our mission, you become a part of a movement dedicated to saving lives and promoting a brighter, better-informed conversation around mental health.

Alice Hendy being interviewed
"I set up R;pple Suicide Prevention to ensure more help and support is given to anyone searching for harmful content online"
Alice Hendy MBE, Founder
Full Video
“I just wanted to say what an amazing project this is. My daughter attempted to take her own life last year but thankfully she is still here with us. In the depth of the loss you are experiencing, you have managed to promote something to help others. Such an amazing idea.”

Anonymous R;pple Supporter

Woman hugging and kissing a man
"I lost my son at 20 years of age to suicide and I too discovered that he had researched methods on the Internet. Your ingenious app will throw a lifeline to those who are at risk and intervene in a positive way. This is the most uplifting news I have had in a long time and for that I thank you whole heartedly"

Anonymous R;pple Supporter

Two people holding hands
“Without this tool, it is quite possible that within a couple of clicks, an incredibly distressed individual, will be able to access content that not only demonstrates means of dying by suicide, but encouragement and detailed instruction of how to do so.”

University of Wolvverhampton

“As a mother of someone who has been at that point in their life, I can’t thank you enough for the work you are doing and the lives that have changed because of it. Knowing there is a tool like this out there so no one gets a call to give them the worst news of their lives is amazing, and I am in awe.”

Anonymous R;pple Supporter

Shadow of person
Man and women with happy baby
29
Lives saved to date
34,000+
Searches intercepted
User searches being encrypted
1.8m
Active users

Private & Secure

We do not collect personal data. We save lives.
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49
Countries and territories with access to R;pple
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Office suicide awareness sign

Resources

News, templates & downloadable content
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Trusted by

Over 140 organisations across all sectors

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For Educators

Deploy for all students and staff
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Individuals & Charities

Install R;pple in seconds
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Install
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For Businesses

Protect your people
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Speak to our team

For questions about the R;pple tool and wider R;pple work

updates

Latest news and content

Blog

Alice shares her story of heartbreak which led to the creation of R;pple

Blog

West Ham United and R;pple claim Bronze at 2024 Smiley Charity Film Awards

Blog

Alice Hendy awarded a Member of the Order of the British Empire (MBE) in the New Year Honours List