Suicide prevention charity R;pple and creative agency Havas People were winners of Work of the Year at the RAD Awards 2025 for ‘The Life Jacket’ campaign urging employers to open up conversations about mental health.
The campaign had already won Best Creative Idea earlier in the evening for what judges described as “incredible and impactful” work that will always be remembered. They described it as “truly inspiring and admirable”.
The RADs judges loved R;pple and Havas’s approach to creativity and storytelling but, most importantly, the impact it had on its audience. “This was a unique campaign that dealt with a sensitive but important cause in a truly innovative way,” they said.
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