How should we measure the value of Ripple products?

Ripple products should not be evaluated in the same way as other technology investments, and the number of activations is not an indicator of value.

If Ripple products are never triggered in your organisation, that is the best outcome: none of your people have been in crisis on a covered device during that period. If it is triggered, it has provided a potentially life-saving intervention.

In the same way that you would not cancel a fire suppression system because there had not been a fire, Ripple products' value lies in the protection it provides, not in how frequently it is called upon. It is a last-line safety net.

For NetworkShield and MobileShield, aggregate activation data over time can provide a useful indicator of whether the tool is actively covering activity on your network.