Transforming harmful
<online searches> into a journey of hope
Combatting suicide’s invisible accomplice
At R;pple, we are dedicated to intercepting harmful content related to self-harm and suicide through innovative technology.
Our mission is fuelled by the personal tragedy of our founder, Alice Hendy MBE, who lost her only sibling, her brother Josh, to suicide. Josh had been searching for techniques to take his own life through harmful internet searches. Josh was 21.
By leveraging our innovative technology, we aim to ensure that immediate mental health support and resources are readily available to individuals in their time of need.
R;pple Suicide Prevention
R;pple Suicide Prevention Charity strives for a safe World Wide Web that protects individuals from dangerous online content leading to self-harm and suicide.
It advocates for a safer internet, combats the stigma surrounding suicide and mental ill health, and aims to ensure hope and support are available to anyone searching for harmful online content.
The Charity promotes the deployment of the R;pple Browser Extension free of charge to individuals, parents, guardians, educational establishments and charitable organisations.
R;pple Online Safety Ltd.
R;pple Online Safety is a technology organisation specialised in classifying harmful online content and advancing online safety through AI and machine learning.
An extension of R;pple Suicide Prevention Charity, it supports the Charity by providing technological innovations and resources for its award-winning digital crisis intervention tool.
Through partnerships with private and public sector organisations, R;pple Online Safety aims to broaden the adoption of the R;pple tool, ensuring safer online experiences for all.
Our values underpin all work carried out by R;pple
Responsibility
to make the online world a safer place
; Hope,
because no matter how hard it is, your story isn’t over
Passion
for fighting the stigma surrounding mental health
Persistence
in reducing suicide rates globally
Leading
the way in classification and signposting technology
Empathy
towards anyone finding things tough
