{"id":18200,"date":"2025-01-14T00:00:00","date_gmt":"2025-01-14T00:00:00","guid":{"rendered":"https:\/\/ripplesuicideprevention.com\/awards\/gagnante-the-rad-awards-work-of-the-year-et-creative-idea\/"},"modified":"2025-01-14T00:00:00","modified_gmt":"2025-01-14T00:00:00","slug":"gagnante-the-rad-awards-work-of-the-year-et-creative-idea","status":"publish","type":"award","link":"https:\/\/ripplesuicideprevention.com\/fr\/awards\/gagnante-the-rad-awards-work-of-the-year-et-creative-idea\/","title":{"rendered":"Gagnante : The RAD Awards – Work of the Year et Creative Idea"},"content":{"rendered":"
The Life Jacket, une campagne de Ripple Suicide Prevention et Havas People, a remport\u00e9 deux cat\u00e9gories des Rad Awards 2025 : Work of the Year et Creative Idea<\/strong>.<\/h5>\n

\u200d<\/p>\n

La campagne The Life Jacket, qui incite les employeurs \u00e0 agir en mati\u00e8re de pr\u00e9vention du suicide, a \u00e9t\u00e9 salu\u00e9e comme \u00ab incroyable, percutante et v\u00e9ritablement inspirante \u00bb. <\/p>\n

Les juges des RADs ont \u00e9t\u00e9 s\u00e9duits par l’approche cr\u00e9ative et narrative de Ripple et Havas mais, surtout, par l’impact que cette campagne a eu sur son public. \u00ab Il s’agit d’une campagne unique qui a abord\u00e9 une cause sensible mais importante d’une mani\u00e8re v\u00e9ritablement innovante \u00bb, ont-ils d\u00e9clar\u00e9.<\/p>\n

\u200d<\/p>\n

Pourquoi est-ce important ?<\/h6>\n

\u200d
Le suicide est la premi\u00e8re cause de d\u00e9c\u00e8s chez les hommes de moins de 50 ans au Royaume-Uni, et 17 personnes meurent par suicide chaque jour dans le pays. Les employeurs peinent souvent \u00e0 comprendre comment soutenir des employ\u00e9s confront\u00e9s \u00e0 des pens\u00e9es suicidaires, si bien qu’ils n’agissent que lorsqu’il est trop tard. <\/p>\n

La pr\u00e9vention du suicide prend de nombreuses formes, et au fil des ann\u00e9es, diverses campagnes ont tent\u00e9 de briser le tabou et de susciter l’action. Parmi elles, The Life Jacket<\/a> se distingue par son approche engageante, innovante et humaine.<\/p>\n

Ce concept unique se d\u00e9ploie dans divers contextes – de lieux embl\u00e9matiques de Londres et de grandes villes europ\u00e9ennes \u00e0 de vastes salons, \u00e9v\u00e9nements professionnels et bureaux d’entreprises. The Life Jacket ne se contente pas de susciter des conversations d’une mani\u00e8re nouvelle : la campagne encourage \u00e9galement l’action en faveur de la pr\u00e9vention du suicide. En entreprise, elle contribue \u00e0 sensibiliser aux risques li\u00e9s aux contenus dangereux en ligne et encourage la mise en place de l’outil num\u00e9rique d’intervention de crise de Ripple, v\u00e9ritable gardien en ligne toujours actif, prot\u00e9geant les employ\u00e9s dans leurs moments les plus vuln\u00e9rables.<\/p>\n

La chanson The Long Goodbye, sortie \u00e0 l’occasion de la Journ\u00e9e mondiale de pr\u00e9vention du suicide 2024, est une autre initiative inspirante dans ce domaine. Ce morceau touchant \u00e9voque certains signes souvent m\u00e9connus qu’une personne pourrait envisager le suicide et montre comment lui apporter du soutien.<\/p>\n

Ces deux projets se distinguent par leur approche et servent de catalyseurs pour des conversations et une sensibilisation plus approfondies en entreprise, encourageant employeurs et employ\u00e9s \u00e0 agir en faveur de la pr\u00e9vention du suicide et \u00e0 d\u00e9ployer la technologie salvatrice de Ripple.<\/p>\n

\u200d<\/p>\n

En savoir plus :\u200d<\/a><\/p>\n

The Life Jacket : Turn Someone’s Life Around<\/a><\/p>\n

The Rad Awards : Ripple’s Life Jacket opens up vital conversations
<\/a><\/p>\n

Havas People<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

The Life Jacket, une campagne de Ripple Suicide Prevention et Havas People, a remport\u00e9 deux cat\u00e9gories des Rad Awards 2025 : Work of the Year et Creative Idea. \u200d La campagne The Life Jacket, qui incite les employeurs \u00e0 agir en mati\u00e8re de pr\u00e9vention du suicide, a \u00e9t\u00e9 salu\u00e9e comme \u00ab incroyable, percutante et v\u00e9ritablement […]<\/p>\n","protected":false},"featured_media":18201,"template":"","format":"standard","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"categories":[1030],"tags":[],"class_list":["post-18200","award","type-award","status-publish","format-standard","has-post-thumbnail","hentry","category-prix"],"acf":[],"yoast_head":"\nGagnante : The RAD Awards - Work of the Year et Creative Idea - Ripple Crisis Intervention | Suicide Prevention & Mental Health<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ripplesuicideprevention.com\/awards\/gagnante-the-rad-awards-work-of-the-year-et-creative-idea\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gagnante : The RAD Awards - 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